The Forum “Advocacy. Formula of Success” was held on September 20.  The event, which  gathered over 200 lawyers and legal representatives, was organized by the Ukrainian Advocates’ Association.

The first session was opened by interesting and unique discussions. The topic “The future of the legal business” was discussed by lawyers of the leading law firms: the partner of VB PARTNERS law firm Denys Bugay, executive director of Lavrynovych & Partners Stanislav Skrypnyk, general director of Infotropic Media Holger Zscheyge, senior partner of JSC “Zhovannik and partners” Yevhen Gilin.

The experts reviewed the current state of the market, trends, transformations of law firms, talked about trend practices and competition between companies.

The partner of VB PARTNERS law firm, Denys Bugay, based on his experience as the founder and the manager, described the possible scenario of the development of the legal boutique. As a representative of the successful brand in the spheres of White Collar Crime and Dispute Resolution, the expert showed how to compete with full-service company.

In particular, Denys emphasized the advantages of a boutique company: the capitalization of knowledge and skills, profitability, the possibility of concentration on a favorite business, the reasonableness of budgets for BD/PR. Compared to a giant law firm, legal boutique has a higher level of efficiency (income per one lawyer).

The key factor of boutique’s success is the extra level of expertise. These are profound knowledge and experience, understanding the trends, active participation and high level of service.